Lacoste Is A French Company, Founded In 1933 By Tennis Player René Lacoste And André Gillier. It Sells Clothing, Footwear, Sportswear, Eyewear, Leather Goods, Perfume, Towels And Watches. The Company Can Be Recognized By Its Green Crocodile Logo. "The Alligator" was translated to "The Crocodile" in French, and the tennis star asked his friend Robert George to design a corresponding logo for him. It debuted on his blazer (below). The nickname, Lacoste said, also "highlighted my tenacity on the tennis courts, never giving up my prey."