Brunello Cucinelliย is an Italian luxury creative director and the chief executive of his eponymous made in Italy brand,ย Brunello Cucinelli.ย The brand has deeply rooted moral values, such as being a "humanistic enterprise" and using craftsmanship to lend moral dignity to both the artisan and the owner.ย As exclusive testimonial of Italian lifestyle worldwide, company business has always been conducted in the medieval hamlet of Solomeo, on the outskirts of Perugia.
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