Bally is a Swiss luxury fashion house, founded as "Bally & Co." in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz. In February 2018, owner JAB Holding Company agreed to sell a majority controlling stake to Chinese materials conglomerate Shandong Ruyi. The company’s name changed to C. F. Bally, and then to C. F. Bally & Sons when the brand’s founding pioneer handed the company reins to his sons in 1892. Carl Franz died in 1899 but undeniably passed on his pioneering spirit to his sons.

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