ASICS (アシックス, Ashikkusu) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body".
Their shoes are designed to enhace your performance. They are not really durable, but deliver what they are meant to. Asics focus is more on providing a supportive, confortable and durable running shoe for daily training, long runs or everyday activities. Their Shoes are specifically designed for Runners.